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Apple’s reign is over! The biggest company in the smartwatch market is no longer there, this brand left it

Apple’s reign is over! The biggest company in the smartwatch market is no longer there, this brand left it

Huawei surpasses Apple: Apple is no longer the world’s largest company in the smartwatch market. Chinese company Huawei has overtaken Apple in this field. The latest research by International Data Corporation (IDC) has revealed that China has reached the forefront in the wearable device market. China has shipped 45.8 million units at an annual growth rate of about 20 percent, in which Huawei Technologies has accounted for the largest share.

By how much margin did Huawei beat Apple?

If we look at the shipping volume, in the first to third quarter of the year 2024, the Chinese company shipped 2.36 crore units. In this way it was successful in capturing 16.9 percent market share. On the other hand, Apple could ship 22.5 million units in the first three quarters of this year with 16.2 percent market share.

If we look at the change on an annual basis, in the first three quarters of 2023, Apple had shipped 2.58 crore units with 18.4 percent market share. Whereas Huawei was able to ship only 1.63 crore units during this period with 11.6 percent market share. On this basis, it is clear that Huawei’s sales have increased a lot, whereas Apple could not maintain its sales.

It is important to mention here that there is a tough competition between Apple and Huawei in the global tech market. This increased further when America imposed several restrictions on the import of Huawei. Because of this she was not able to import the product from America. The company overcame this challenge and has now defeated Apple.

Apple also faces threat from other companies

Apple is not facing challenge only from Huawei. Companies like Samsung and Xiaomi are also surpassing Apple in their growth on annual basis. This means that on an annual basis, the shipping of these companies is seeing a greater increase than that of Apple.

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