X Trending Topic: In today’s digital age, it is common for topics to trend on social media platforms like X (formerly Twitter). The coming into discussion of any topic, event or person overnight shows people’s interest and the power of social media. But have you ever wondered how a topic trends on X? What is its process? Come, let us understand this in detail.
What is Trending?
“Trending” on X means that a particular topic, hashtag, or term is being discussed by a large number of people. This discussion can take place at a regional, national or global level. For example, a movie trailer launch, a sports match, or a political statement may trend.
How is a trend decided?
use of hashtags
Hashtags have the biggest contribution in trending on X. When people use a particular hashtag when discussing a topic, X’s algorithm tracks it. If a large number of people share or use it at the same time, that topic starts trending.
role of algorithm
X’s algorithm decides which topic will trend. This algorithm takes into account the following factors:
Total number of tweets: The more tweets there are, the sooner that topic will trend.
Tweet speed: If a large number of tweets are made on a topic in a short period of time, it tends to trend quickly.
geographic location: The algorithm also looks at where a topic is being discussed. It filters trends based on location.
New discussion: The algorithm gives priority to topics that are becoming popular recently.
Contribution of celebrities and influencers
If celebrities, influencers and big accounts tweet on a topic, it reaches people faster and the chances of it becoming a trend increases.
How does a topic trend overnight?
After any major event, viral video, or tweet by a popular person, people react quickly. When thousands of people start tweeting on a topic simultaneously, X’s algorithm starts showing it in the trending section.
Trending of a topic on X depends on algorithms, people’s engagement, and collective use of hashtags. This shows the power of social media that even a small issue can become a topic of discussion throughout the world overnight.
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