iPhone sales are continuously increasing in India. In the last quarter of 2024, Apple’s share in the Indian smartphone market has been around 10 percent. With this, this is the first time that Apple has been included in the top 5 companies selling the most phones in India. The reason behind this is considered to be the increasing demand for premium phones and the great offers brought by the company etc. Let us know about this in detail.
Festive season was a game changer for the company
The festive season of 2024 has been a game changer for the company. Due to festival discounts, no cost EMI, great deals on different e-commerce platforms and aggressive pricing, Apple was able to make its products available to more people. While the AI-powered iPhone 16 series was people’s favorite, the craze for iPhone 15 and iPhone 13 is still there and people are buying them heavily. According to media reports, demand for iPhone has increased among young people.
This much increase in the company’s shipment
Apple had shipped 12 million iPhones in India in 2024, which was about 35 percent more on an annual basis. In 2023, the company had sold about 90 lakh units. Currently, India is the fifth largest market for the company and by 2026 it can increase to become the third largest market. Actually, Apple is continuously strengthening its position in India. The company has already opened its physical stores and now Apple Store App is also available in India.
Chinese companies will dominate the smartphone market
Chinese companies are expected to dominate Indian smartphones in 2025. Since 2020, Chinese companies have continuously remained at the forefront in the Indian market. This year their shipment may increase by one percent compared to last year and reach 75 percent. Now these companies are emphasizing on increasing their offline presence.
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