Tech giant Apple has launched the Apple Store app in India. The company said that with its help, customers will be able to buy Apple products and will also get personal recommendations on it. It can be downloaded from the App Store. The launch of this app shows that the company is reaching out to customers in other ways apart from its physical stores, authorized resellers and third-party retailers.
What are the features of the app?
Many tabs are provided in this app, which will improve the shopping and product discovery experience of the users. In the product section, users will get information about all the products, accessories and services of the company. Along with this, information about the company’s retail programs and financing options like Apple Trade In is also given.
After this there is the ‘For You’ section. In this, personalized recommendations are received from the company. Saved and favorite items of users are also kept in this section. The next section is of ‘Go Further’. In this, customers who have recently purchased Apple products are connected to an expert for a personally set session. It also includes many short videos for the use of the device.
The company is giving these extra benefits
Interested customers can also get the selected products personalized through the app. Apart from this, they are also getting the option to customize their Mac. Users can choose the memory, chip and storage etc. as per their choice for Mac through the app itself. With this, they can get any text laser engraved on AirPods, iPads, AirTags and Apple Pencil at no extra cost. In the coming time, the company is also considering giving the option of customizing the digital gift message through this app.
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