Video streaming platform YouTube has decided to take strict action against content creators who use misleading titles or thumbnails on their videos. The company has said that it will take strict action against content creators in India who upload videos with unusual clickbait thumbnails or titles. The company said in a blog post that strict action will be taken against titles or thumbnails of videos that do not match the content of the video. This will especially happen in videos related to breaking news or current events.
Thumbnail must be related to the video
YouTube said that sensational or misleading titles and thumbnails spoil the viewer’s experience. Such titles are misleading for viewers who come to the platform for important information. Indian creators making videos on breaking news and current affairs will come under the purview of this scanner. This means that now creators will not be able to provide any title which is not mentioned in their video to attract people to the video. The company has not yet given any information about any mechanism to appeal against this decision.
What steps will YouTube take?
Giving information about the action, YouTube said that it will initially remove content with misleading titles and thumbnails. However, the strike will not be imposed against the creator in the first instance. This is being done so that the creators get time to understand the new rule.
However, YouTube has not yet clarified what types of videos will be counted under the scope of videos covering breaking news and current events. Nor has she given any information about how she will identify such videos.
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